Au Vodka Presents: Beyond the Bottle EP.1
We started the WORLDS fastest growing Vodka Brand!
We’ve had a crazy journey and decided to open our doors in this all-access series, Beyond The Bottle. This is the real story of how we went from an idea to the UK’s #1 premium vodka brand - sharing the highs, lows, and every crazy challenge along the way.
From Swansea to the World: The Au Vodka Origin Story 🏆
Welcome to Swansea - where Au Vodka was born. It all started with two school friends, a tiny damp office, and a bold idea for a gold vodka bottle that would change everything. The hustle was real - from sales calls to gluing labels - but the vision was clear: build a lifestyle-led flavoured vodka brand with a distinctive look and smooth, five-times-distilled liquid. 📈
From day one, the gold vodka bottle stood out. People bought it as a gift, posted it online, and talked about it everywhere. That “wow” factor kept the brand alive while we refined the liquid and built credibility bottle by bottle. 🍾
The early days weren’t easy - tiny orders, skeptical suppliers, stock shortages, and plenty of late nights fixing labels by hand. But every challenge sharpened the brand, and slowly momentum began to build. 🏅
Two big shifts changed everything:
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Bold flavours like Black Grape Vodka 🍇 - turning first-time buyers into loyal fans.
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Charlie Sloth - bringing energy and reach that pushed Au Vodka into new circles. 📈
From that tiny flooded unit to scaling into major retailers like Costco and beyond, things moved fast. One day it was a few bottles, the next it was 30,000 bottles a day - and we were still hustling through midnight orders and chaotic backlogs.
What’s never changed is our DNA: speed, creativity, and people power. Whether it was spraying fake snow for a Blue Raspberry Vodka shoot or pulling in family and friends to pack Black Friday orders, Au has always been built on energy, culture, and pride in our Welsh roots. 🏴
Watch the full episode of Beyond The Bottle to see how it all began. 👀
