Au Vodka Presents: Beyond the Bottle EP.5

How We Made £4 MILLION in 24 Hours!

We just launched Juicy Peach Vodka  and made £4 Million in the first 24 hours - across the world, in-store and online. 🍑

This was our first ever global launch, syncing the UK and US at the same time, and it turned into one of the boldest moves we’ve ever made. 📈

For years we put off doing Peach. We weren’t sure if the soft, subtle flavour and orange colour would excite UK drinkers the way Blue Raspberry Vodka or other bold flavours have. But in the US – and especially in Georgia, the Peach State – it made perfect sense. Once we tried the liquid, though, we knew instantly: this premium peach vodka was special. 👀

From idea to execution, the whole team went all in. We created disruptive PR drops with peach-themed gifts, bespoke glasses, and immersive unboxings to wow influencers and fans. Content started going viral straight away, and within days the campaign was breaking records. 📈

Even in the UK, where we weren’t sure how Peach would perform, the reaction blew us away. Retailers reported record sales, and the feedback confirmed it: Au Vodka Juicy Peach isn’t just delicious, it’s the drink of the summer. 🏆

What started as a flavour made for Georgia has now become one of our most successful flavoured vodka launches ever launches ever – with viral content, global buzz, and record-breaking sales proving just how big Peach really is. 🍑✨

Watch the full video to see how we brought Au Vodka Juicy Peach to life around the world! 🌎