Monthly Rewind: January
0% Restocked for Dry January
This month has been a busy one here at Au, and we’re kicking things off with some exciting news for Dry January!
We’ve officially restocked our 0% cans, just in time for those looking to cut back without cutting out great flavour. After the amazing response to the cans and all the love for the taste, bringing them back felt like a no-brainer. Our 0% range is now available in a 12 pack! 💙
And this is just the start - we’ve got plenty more exciting things lined up as we roll into the new year…
Run Club
We’re also lacing up our trainers again this month as the AU Vodka Run Club makes a return 🏃♂️✨
After the amazing turnout and unreal vibes at our last run, we couldn’t resist doing it all over again. On the 30th of January, we’re hosting the “January Blues” Run Club - the perfect way to shake off the post-Christmas slump, get moving, and catch up with the Au community. Expect good energy, great people, and plenty of motivation to see January out on a high. 🏆
Red Cherry Restock
A big one for the flavour lovers. Our fan-favourite Red Cherry is officially back! 🍒
After seeing just how much love Red Cherry received last time - and how quickly it disappeared - it felt right to give it another run. Its bold, sweet flavour has made it a real standout in the range, and it’s been great to see it back in people’s hands again after so many requests.
Click here to shop Red Cherry.
Valentine's Bottles Live
With Valentine’s Day coming up, we wanted to do something a little special this month. So, we’ve released a run of limited edition Valentine’s bottles. 🌹
Created as a fun way to celebrate the occasion. It’s been nice to see people picking them up as gifts for partners, friends, or just as a small treat, and it’s been a great way to add a bit of love and personality to the range this month.
Click here to shop Valentine's Collection.
Viral 0% Office Dispensers
One thing we loved to see this month was our office 0% drink dispensers going viral on TikTok.💙
What started as a simple behind-the-scenes look at life in the office quickly took off, with loads of people loving the idea and sharing it across the platform. It’s been great seeing the reaction and having a bit of fun with it - sometimes the unplanned moments really are the best ones.