Au Vodka Presents: Beyond the Bottle EP.6

Our Biggest Come back Yet! | The Ultra (Caffeinated Cans) Launch 

We just launched our new Ultra Cans - our 7% caffeinated pre-mixed vodka cans - and at one point we thought we’d lost £1,000,000. 😳

This launch was full of highs and lows… but it turned into our BEST launch to date. 📈

When we set out to create the Ultra Can, it was supposed to be a bold move – bigger than our usual cans, packed with caffeine, and wrapped in striking new artwork. But on launch week, everything that could go wrong, did. 👀

Cans stuck in customs, shrink wrap falling apart, trucks toppling over, even the gold vodka cans showing up in the wrong shade… and the craziest part? On launch day itself, we still hadn’t even seen the finished cans.

So we had to improvise. Graffiti walls, fake newspapers, creative shoots, last-minute activations – the team pulled out every trick in the book to keep the hype alive.🔥

It was chaos behind the scenes, but the energy never stopped. Scott was organising ice-block activations, content creators were cutting reels overnight, and the whole team worked around the clock to make sure we didn’t just survive the launch – we smashed it. 🥇

And somehow… it worked. Over 1 million cans sold, 40M organic impressions, and fans flooding socials with their own content. The Ultra Can went from near-disaster to complete sellout. 🏆

Watch the full video to see how we turned it all around. 👀