Au Vodka Presents: Beyond the Bottle EP.4

We Sacked Everyone at Au Vodka!

Introducing the Aupprentice… 👀

We literally shut down the whole business for a day and sent the entire team out across the UK to sell our Green Watermelon Vodka flavour, one of our best-selling flavoured vodka bottles. The twist? Apprentice-style - with the winning team bagging an all-expenses paid holiday. 👔

Why? Because even though Green Watermelon Vodka had become a best-seller, winning awards and flying off shelves, we were sitting on 1 million bottles of stock. That’s a lot of premium vodka - so we had to get creative. Everyone was split into teams - London vs West Midlands - and given one mission: sell as much Au Vodka Green Watermelon as possible in just one day. From cold calls and shop visits to car boots and street pitches, we hit towns and cities across the country.

It wasn’t easy. We faced rejections, awkward conversations, logistical headaches, and even parking tickets. 👎 But what made the day special was the creativity. Some teams went all-in on social ads, others knocked on doors, and surprisingly… hair salons and nail bars turned out to be GOLDMINES. 📈 By the end of the day, things got competitive. Teams were hustling, signing bottles, and pulling out every trick to win. In the end, one team took the crown - and the holiday. 🥇

But the biggest win? The team spirit, the hustle, and the lessons learned from being on the ground. We wrapped it all up not in a boardroom, but over a fast-food feast - one of the most unforgettable days in Au Vodka history. 🏆

Watch the full video to see how it all went down.🎥