Acclaimed Welsh brand Au Vodka has recently topped the list of the Lightning 50 awards hosted by Brightpearl, the go-to retail operating system for retailers and wholesalers. The successful Vodka brand has seen rapid growth throughout 2019 to 2020 during the most turbulent times for most British retailers.
Growth was marked against hundreds of companies across England, Wales, Scotland, and Northern Ireland with the brand solidifying its place atop the list with a whopping net growth of more than 10,000%.
The luxury brand owned by Welsh duo Charlie Morgan, Jackson Quinn and partially owned by international DJ, producer and TV presenter, Charlie Sloth has only thrived through the ‘pandemic-era’ which has shattered much of the economy. Due to its highly aesthetic gold bottle, unique flavours, and impressive social media marketing tactics the brand has only gone from strength to strength.
Head of e-Commerce at Au Vodka, Jordan Major says about the award “I entered the Lightning 50 on a bit of a whim, not expecting to win. Then the call came in to say we’d won not one but three titles, I was absolutely buzzing. I ran in to tell the rest of the team and they all started cheering – it was a huge moment for us”.
Speaking about the impressive growth of the brand Major states “We’re always working hard towards our next launch or next goal, so we’ve barely come up for air in two years. Winning the Lightning 50 has given us the chance to step back for a brief moment and see that we’ve achieved something pretty awesome.”
Recognised for its growing success the brand is revolutionizing the traditional spirit’s market and has become a major contributor in the UK alcohol scene.
About Au Vodka
Founded in 2015 by Jackson Quinn and Charlie Morgan, the pair of best friends from school and identified a gap in the traditional vodka market for a UK lifestyle driven brand. The brand caught the attention of DJ, producer and TV presenter, Charlie Sloth, who loved the product so much he offered to invest and become a business partner. Au Vodka’s trademark shiny gold bottle and handcrafted pewter labels offer a fresh alternative to the traditional alcohol market. With 6 unique flavour choices and coloured liquids the brand has become the most popular super premium vodka brand in the UK, selling over 2 million bottles in 2021 alone. Au Vodka is endorsed by some of the world’s biggest celebrities including global superstars, Floyd Mayweather, and Ronaldinho.
With 10,000% year on year growth, Au has been recognised for its impressive scale up and has gone from a two-man team to 40 full time staff in their Swansea Headquarters. The brand is already sold in 35 countries globally and has huge plans to enter the USA alcohol market in 2022.
