Every great flavour begins with a spark of inspiration. For Au Vodka Toasted Marshmallow, the idea stemmed from the nostalgia of winter nights by the fire, roasting marshmallows under the stars. Our team set out to bottle that feeling—comfort, warmth, and indulgence—creating a premium flavour that evokes cherished memories while standing out as bold and unique.

Translating the idea into a perfect flavour profile required precision and creativity. Our expert mixologists and flavour scientists worked tirelessly, blending smooth vodka with the delicate sweetness of toasted marshmallows, balanced with a subtle caramelised finish.

Inspired by the golden glow of marshmallows toasted to perfection, we designed a sleek gold and winter-white bottle that embodies elegance and exclusivity. Every detail, from the colour palette to the label’s finish, reflects the premium nature of the flavour.

A bespoke marketing campaign was crafted, combining digital teasers, influencer partnerships, and in-store promotions. From social media to event showcases, the goal was to generate buzz and position Toasted Marshmallow as the must-have flavour for winter indulgence.

Finally, Toasted Marshmallow was made available to consumers, both online and in selected retailers. To ensure a premium experience, we partnered with trusted distributors and curated recipes to inspire at-home cocktail creations.