The music legend and brand co-owner has reportedly taken brand loyalty to a whole new level - permanently inking the Au Vodka logo across his forehead in what insiders are calling "the boldest marketing move in spirits history."
Sources close to the brand say the decision was entirely Charlie's own - a demonstration of his unwavering belief in Au Vodka's mission to become the world's most recognised premium vodka brand. "He didn't need convincing," one insider told us. "If anything, we had to talk him out of doing both cheeks."
Below is the aftermath of the tattoo. Contains graphic imagery. View at your own risk. ⚠️
